Electronic Cigarettes finally make prime time television on The BBC’s ‘Hustle’ programme.
The BBC have thrown electronic cigarettes into prime time television by incorporating electric cigarettes into the storyline of the popular BBC program Hustle.
In the recent episode of Hustle – a male character uses an electronic cigarette openly in a restaurant. The smoking effect is noticed by another person in the restaurant to which the character loudly announces with disgust ‘It’s electric, love’.